Social Media & Influencer Strategy without the BS
Social media isn’t a nice-to-have.
Influencers aren’t a bolt-on.
Work with a Strategist who cuts to the chase.
Hello, I’m Charlie
Social Media & Influencer Strategy Director
And I can’t quite believe that social media and influencer advertising is still being pushed to the footnotes of brand plans thirteen years since I first started in the industry.
From creating Walkers’ first ever Facebook Live way back in 2013, to developing Huawei’s first AI powered campaign years before ChatGPT was in the public lexicon, I create strategies that challenge brands’ comfort zones through platform innovation and a twist on the expected.
I established Zenith Media’s influencer program in 2014 and started the Strategy department at Billion Dollar Boy in 2021, because I’ve always believed that influencers are the beating heart of creativity on social media, and as Strategists, ignoring their impact is to ignore the biggest cultural impact on advertising in generations.
Wondering how to harness the power of creators? Not sure how your brand fits into culture? Want to know how to cut through the social media noise? Let’s chat!
Contact Me
Interested in working together? Fill out some info and I will be in touch shortly. Let’s shake things up!