Work History

Billion Dollar Boy

Founding member of the Strategy team, developing the agency’s approach to Strategy, and hiring and managing a team of seven strategists. Leading on pitches for the agency’s biggest clients

Key clients: Candy Crush, Diageo, L’Oreal, Disney+, Heineken, Sainsbury’s

Red Consultancy

Head of Social Media bringing strategic social media planning to owned and earned content, aligning with the agency’s PR clients and campaigns

Key clients: Huawei, McDonald’s, Lidl

Ogilvy

Leading social media strategy for Vodafone, aligning work with ATL advertising, Key social media strategy lead on Dove, aligning influencer content and PR plans with owned and earned content

Key clients: Vodafone, Dove, Mattel

OMD UK

Social Media and Influencer content lead, placing content within wider media plans for ATL and BTL campaigns

Key clients: Channel 4, Southern Rail, PepsiCo / Walkers

Refinery29

Managing a team of four strategists, weaving in strategic thinking and insights to create meaningful brand partnerships that aligned with R29's core values

Key clients: American Express, Schwarzkopf, Rightmove

Zenith Media

Pitched and won the agency’s first ever influencer campaign, leading to the launch of specialist influencer team and taking my expertise to the Sydney office to help them launch their influencer content team

Key clients: Reckitt Benckiser, O2, Echo Falls

ADDITIONAL EXPERIENCE

  • Featured writer for WARC’S Future of Strategy 2023 - read the article

  • Guest speaker at MAD/Fest on GWI’s Trends of 2024 talk

  • Mentor for BLOOM