Doritos
SOCIAL MEDIA, INFLUENCER & PARTNERSHIP STRATEGY
Challenge
Show how BOLD Doritos’ sponsorship of Isle of Wight Festival would be
Strategy
IOW is the UK’s most southern located festival - for most visitors, travelling there involves rail, boat and coach. Visitors aren’t just bold once they get to the festival, their bold journey starts as soon as they set off. Work with influencers to go from A to B(old) with Unilad, using Doritos as bargaining chips and traveling to IOW with nothing but their tent and a bag of crisps
Agency
OMD UK / PR coverage HERE