Huawei
PR, SOCIAL MEDIA & INFLUENCER STRATEGY
Challenge
Create a culturally impactful moment that shows the power of AI
Strategy
Huawei devices use AI with humans, not for them. Showcase this through taking something started by humans but never completed, and let AI complete it. The result: a live performance of Schubert’s Unfinished Symphony, finally finished, in front of a global audience of musical professionals and influencers, as well as streamed online
Agency
Red Consultancy / Case study HERE