Schwarzkopf

Challenge
Show how Schwarzkopf’s super bright hair dyes work for all hair types and personalities

Strategy
Hair is intrinsically linked to who we are, it is the crowning glory of our identities. Four separate stories bring this to life: how we always go back to the same reliable hair colour, how hair colour empowers the LGBTQ+ community, how our relationship with our hair starts from childhood, and tapping into one core social media hair trend of the moment